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Fashion magazines showcase the latest trends, and play an important role in the mediation of fashion. The way in which magazine design has developed from the s until today is evident in these images drawn from the various decades. Over time, the cover has become increasingly dominated by photography.
The French fashion magazine Jardin des Modes was founded in the s. The three mannequins on the cover make this clear: with their identical poses and dresses with a similar cut they exemplify the standardization of body measurements introduced by the concept of standardized sizes.
Despite limited consumer choice in the GDR - fashion options were scarce as well- the establishment of the magazine Sibylle introduced a publication with aesthetic standards. It successfully combined fashion photos and everyday photographic observations. The British fashion magazine i-D appeared for the first time in and still contextualizes fashion in relation to music, youth culture and lifestyle.
Street fashion is considered a source of inspiration for fashion. The magazine refuses to adopt an elitist understanding of fashion like that of Vogue. It depicts the world of young people of all genders. Its increasing success has allowed it to draw nearer to the taste of the masses.
In order to disseminate itself, fashion requires people, places and media. Once it was the aristocracy whose style was imitated, but since the middle of the 20th century, this role has been overtaken by personalities from sports, politics, art and culture, as well as international influencers.
Fashion role models and style icons also actively shape how we see our own bodies. Catherine, Duchess of Cambridge, and her choice of clothing consistently draw the attention of the media. She is known for combining inexpensive clothing from the fast fashion industry with designer pieces.
The Duchess wore this light blue and white striped summer dress from the clothing chain Zara at a polo match in A few days later, the dress was sold out across Europe. Halima Aden was the first hijab-wearing model to walk the runways for western designers to present their fashion collections, and the first to appear on numerous covers of fashion magazines.
Her aim is to make headscarves a natural everyday accessory.
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Collaborating with the fashion label Modanisa, she designed a headscarf collection and, in doing so, became a role model for many. Suit worn by Chimamanda Ngozi Adichie by Adebayo Oke-Lawal for Orange Culture Original Source: Orange Culture, Lagos. The feminist author Chimamanda Ngozi Adichie has criticized Western images and representation of African countries.
She communicates this also in her choice of clothing, and dresses herself in outfits from Nigerian fashion labels, sharing her images with the hashtags WearNigerian and MadeinNigeria. She is also fond of the Orange Culture brand, well-known for its gender-neutral designs.
Seventy years after Christian Dior's "New Look" first appeared, Maria Grazia Chuiri, Dior's first female creative director presented her debut collection. One of the collection pieces was a T-Shirt with the slogan "We should all be feminists". This references one of Chimamanda Ngozi Adichie's TED talks , in which the Nigerian author and activist questions gender norms in educational methods.
Outfit, consisting of glasses, shirt, bracelet, dress shirt, trousers and sneaker by UMTC, Viu Eyewear, Gildan, Alyx, Loewe, Rick Owens Original Source: RIN, Bietigheim-Bissingen. Today, many hip-hop artists often collaborate with fashion labels and even launch joint collections.
One of them is German rapper RIN, who was born in Bietigheim-Bissingen.